There is a quiet tragedy in how we scale businesses today. You set out to build something deeply impactful, but as the company grows, the sheer weight of internal alignment drags everything down. The very best leaders end up spending 70% of their time on “work about work” — chasing Jira updates, stitching together Slack threads, and building performative review decks that nobody actually reads.
The connective tissue between strategy and actual execution is broken.
Rhythms is building the AI-native operating system to finally fix this.
Founded by Vetri Vellore, Madhan Subhas, and Hasan Kumar, Rhythms isn’t just another static goal-tracking app. Vetri is a 3x founder who previously built Ally.io, scaled it into a global OKR powerhouse, and led Viva Goals at Microsoft. He didn’t have to start over from scratch. But the best founders are obsessively driven by the unresolved gaps in the ecosystem. They realized that defining OKRs only solves 10% of the problem; the other 90% is the daily operational friction that exhausts teams.
The true moat here is autonomous execution. Rhythms doesn’t just track metrics; it acts as a deeply integrated, intelligent operational layer. By natively connecting to over 200 tools without disrupting existing workflows, it deploys AI agents to run proven management playbooks. It continuously scans your operations to surface risks before they hit, auto-generates business reviews from live data, and completely eliminates the manual cat-herding.
The market? Founders, strategy operators, and scaling enterprises globally who need their execution capacity to grow 10x without adding 10x the management bloat.
To see a founder with Vetri’s pedigree return to the trenches to solve such a profoundly complex enterprise problem is a masterclass in grit. It is about playing the long game and building the category-defining infrastructure that gives other builders their time and momentum back. This is the unyielding, pay-it-forward spirit of the Product Nation dream.
Let’s celebrate the builders.
w/ Jay Ingle & Dikshant Joshi
#FutureOfWork #ProductNation
