If you are building a D2C brand, you know the “Photoshoot Tax”.
You have a great product. But to sell it, you need models, photographers, studios, and lighting. It’s slow, expensive, and logistically painful.
Mockey is killing this friction.
Founded by Mofid Ansari and Pranay Agarwal (builders from Lucknow), Mockey is an AI-native studio that runs in your browser.
It started as a simple side-project to help users of their previous startup (Blinkstore). But the utility was so obvious, it took on a life of its own.
This isn’t just a “template editor”. Mockey’s AI generates realistic human models, adapts your design to the fabric’s texture (folds and lighting), and places your product in any scene you can imagine.
It turns a flat 2D image into a photorealistic lifestyle shot in seconds.
The market? The millions of solo-preneurs, dropshippers, and D2C brands rising from India’s Tier 2 and 3 cities who need world-class visuals on a zero-dollar budget.
What excites me the most is the origin story. Mockey wasn’t built in a flashy Bangalore office; it was built in Lucknow, solving a real problem for real users.
This is the true potential of India’s AI wave — democratizing design for everyone.
We are excited to see Mockey at AIBoomi Annual in March.
Let’s celebrate the builders.
w/ Jay Ingle & Dikshant Joshi
