Performance marketing used to be about finding the right audience with a great idea. But today, for many marketing teams, it has turned into a high-stakes, 24/7 manual grind. Media buyers are often glued to their screens, constantly tweaking bids and swapping creatives, paralyzed by the fear that a single hour of downtime or one wrong setting could waste millions in budget. It’s an exhausting, high-pressure environment that leaves little room for the actual creativity that makes a brand special.
Pixis is stepping in to restore that balance.
Founded by Shubham Mishra, Hari Valiyath, and Vrushali Prasade, Pixis provides an intelligent, codeless AI infrastructure that automates the complex decision-making behind global marketing campaigns.
This isn’t just another reporting tool or a simple automation script. Pixis has built a sophisticated ecosystem of AI agents that act like a tireless, expert media buying team. These agents don’t just react to what happened yesterday; they are predictive. They analyze vast amounts of data in real-time to know exactly where to put every rupee, adjusting bids and optimizing creative assets across dozens of platforms simultaneously — all without a human having to click a single button.
What makes Pixis so special is its deep empathy for the marketer’s daily life. It completely removes the “spreadsheet prison” that many teams find themselves in. By handling the heavy, analytical heavy lifting, it gives people their time back to focus on storytelling and strategy. It replaces constant anxiety with quiet, data-driven confidence.
The market? High-growth consumer brands and global enterprises that need to scale their reach across the world while ensuring every dollar spent is actually driving a meaningful outcome.
Shubham, Vrushali, and Hari are true change agents. They’ve taken one of the most stressful, data-heavy corners of the tech world and built a world-class solution that puts the power back into the hands of the builders. Seeing an Indian team build a global leader in AI-led marketing is a beautiful reminder of the sheer grit and vision within our ecosystem. They are quietly taking on the larger agenda to prove that the future of global marketing is being built right here.
Let’s celebrate the builders.
w/ Jay Ingle & Dikshant Joshi
#AdTech #ProductNation
