Every media company sits on a goldmine of long-form content. News, podcasts, webinars, interviews.
But today’s audience lives in a 30-second window.
Converting that “archive” into “engagement” is usually a nightmare. It requires armies of video editors to manually watch, cut, caption, and resize footage.
Frammer AI is solving this editorial bottleneck.
Founded by the former leadership team of NDTV — Suparna Singh (ex-CEO), Kawaljit Singh Bedi (ex-CTO), and Arijit Chatterjee (ex-CSO) — Frammer is an AI-native platform that turns long videos into ready-to-publish Shorts and Reels instantly.
This isn’t just a “clip cutter”.
Because the founders come from a newsroom, they built the AI to have “editorial sense”. It identifies key moments, detects faces, analyzes sentiment, and generates transcripts that are actually accurate.
The market? Broadcasters and enterprises who have thousands of hours of video gathering dust, when they could be generating revenue.
The best AI products often come from founders who lived the problem. Suparna and her team spent years managing 24/7 news cycles; now they are building the tool they wished they had.
It is a classic example of “Domain + AI”.
We are excited to see them showcase this at AIBoomi Annual in March.
Let’s celebrate the builders.
w/ Jay Ingle & Dikshant Joshi
#GenerativeVideo #AIBoomiAnnual26
